Hello, my name is Tom and I’m the founder of MISSION.

In 2016, I embarked on a charity cycle ride covering the length of South America. Cycling 12 hours a day for 9 months straight, I wanted any energy-boost I could find and like most people, turned to coffee and artificial energy drinks.

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I struggled hugely with spikes and slumps in energy levels as a result. However, when I discovered the local teas I found a much more sustainable way to fuel myself. These teas were predominantly made using South American Yerba Mate (pronounced yer-bah mah-tay) and I became obsessed with the link between performance and tea.

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Arriving back in the UK, with the help of sports scientists, nutritionists and master tea blenders, I tested over 500 blends, researching different ingredients that would truly make a difference when it came to physical performance and wellbeing. As well as Yerba Mate, the most significant ingredients included Matcha, known for a slow release of energy and Rooibos, known for its anti-flammatory properties.

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I put the final recipes through their paces during my World Record Breaking Run across Iceland. Running for over 10 hours a day, I found the sustainable effects from the teas (10-20mg of caffeine) much more beneficial than the hard hitting coffee (300mg + of caffeine) and energy drink alternatives (28g of sugar). I competed the run with energy to spare and I’m now onto my next challenge to row the Atlantic Ocean with All Oar Nothing.

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I truly believe I’ve created the best tea for #fuellingextraordinary - whether that is an endurance challenge or building a business from your kitchen table. I’m proud of how far MISSION has come from that first thought three years ago and hope you will continue to follow us on our journey.

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